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Reputation Masterclass

Mastering reputation in defence and security

Book early bird tickets — just £150 + VAT

24 Feb 2027

The UK's annual conference for defence and security communicators

Reputation Masterclass is the only annual event dedicated entirely to communications, marketing and reputation in defence and security.

One day. One audience. One purpose: giving you the strategies, connections and confidence to protect and build reputation in the most complex communications environment there is.

Returning February 2027 but at a new central London venue, easily accessible by Tube and at the end of two major train lines. The exact location will be shared with registered and verified ticket holders ahead of the event.

Speakers and agenda will be announced in the autumn of 2026. Secure your place now at our early bird rate — just £150 + VAT.

Book now

Who is it for?

Built for defence and security communications professionals

This isn't a generic marketing conference with a security and defence panel bolted on. Every speaker, every session and every conversation sits in your context.

Reputation Masterclass is for:

Communications and PR leads in defence primes, mid-tier companies and innovative SMEs
Marketing and BD directors responsible for positioning defence and security capabilities
Government communications teams across MOD, single services, agencies and front-line commands
CEOs and founders of defence and security companies who are the face of their brand
Agency professionals supporting defence and security clients

Whether you work for a global prime or a 10-person start-up, you'll be in a room full of people who understand your operating environment.

Book early bird tickets

Why we created this

As the UK's only technically expert communications consultancy focused exclusively on defence and security, we've spent years supporting the people in this room. We know the challenges because we work on them every day: translating complex technology, navigating classified environments, managing reputation when you can't always tell the full story.

We created Reputation Masterclass because this community deserved its own event. A full day built around the issues that actually matter to us.

It's not a commercial vehicle. Every penny of profit is donated to a military charity, turning professional development into meaningful support for the Armed Forces community.

We bring together our network — the journalists, the MOD leaders, the agency specialists, the in-house teams at the primes — and create a day where knowledge flows freely and everyone leaves sharper than they arrived.

Practical tools to manage reputation in high-pressure situations
Insider perspectives on emerging challenges in our industry and profession
Help raise funds for military charities
Take your place in this supportive community
Networking opportunities with industry peers
Strategies to navigate geopolitical complexities
Log 10 CIPR CPD points

95 defence and security communications professionals.

20+ speakers including MOD Deputy Director of Communications, Defence Editor of The Times, communications leads from BAE Systems, Royal Navy, Royal Air Force and more.

Sessions ranged from the PR-media partnership and UK Government communications priorities to technical storytelling, AI in defence communications and maximising impact at major defence events.

Listen to past Reputation Masterclass content

Want to get a feel for the calibre of content and conversation? The speakers and talks from RM25 and RM26 have appeared on Canny Chats, our podcast exploring communications, reputation and influence in the defence and security world.

Subscribe to hear from the people who shape our profession and incustry — and get a preview of the kind of thinking you'll find at Reputation Masterclass.

Listen on Spotify

Listen on Amazon

Can't wait until February? Join a Reputation Lab.

LAUNCHING SOON - Reputation Labs

Reputation Masterclass gives you the big picture once a year. Reputation Labs give you the deep dive, whenever you need it.

Labs are focused, hands-on sessions on a single topic. Expect smaller groups, expert-led, CIPR accredited. You don't sit and listen. You arrive with a real challenge from your organisation, work on it with expert support, and leave with something tangible: a tested action plan, a measurement framework, a draft strategy — built around your reality, ready to use the next day.

What makes a Lab different from Reputation Masterclass?
Small rooms, not auditoriums. 12–24 people. Everyone gets direct expert input.
Your work, not a case study. You bring your challenge. The Lab helps you solve it.
You leave with something you've built. Not notes — a deliverable. Tested, refined, yours.
Half day or full day. Half day to understand and try. Full day to embed and operationalise.
CIPR accredited. 10 CPD points per Lab.

Let us know you're interested