10 Feb 2026
Join us on 10 February 2026 at Farnborough International Exhibition & Conference Centre for the second annual masterclass dedicated to managing reputation in the high-stakes world of defence and security communications.
Focusing on communication and marketing professionals in defence and security
Following the outstanding success of our inaugural event, Reputation Masterclass 2026 returns with enhanced content designed to equip you with cutting-edge tools, proven strategies, and valuable insights needed to thrive in today's complex and rapidly evolving landscape. Whether you're in the private sector or working in the UK Ministry of Defence, this event is tailored to address your unique challenges.
Why attend
In an increasingly volatile global environment, managing public perception and protecting organisational reputation in defence and security has never been more critical.
This exclusive masterclass, guided by top industry and government leaders and subject matter experts, delivers actionable insights and hands-on strategies for navigating complex reputation risks, engaging diverse stakeholders, and building resilience in your communications approach.
- Practical tools to manage reputation in high-pressure situations
- Insider perspectives on emerging challenges in defence communications
- Networking opportunities with senior industry peers
- Strategies to navigate geopolitical complexities in your messaging
- Insights on leveraging new technologies whilst maintaining security
- Expert guidance on crisis communication specific to the defence and security context
- Log 10 CIPR CPD points
The Venue
The Agenda
Speakers - TBC
Speakers TBC
Announced soon
Standard rate: £250 + VAT
Discounted rates:
- Canny Comms clients: £175 + VAT (30% discount)
- ADS Group members: £200 + VAT (20% discount)
- Make UK Defence members: £200 + VAT (20% discount)
- CIPR members: £225 + VAT (10% discount)
- MOD: Complimentary (limited spots available - email us at info@canny-comms.co.uk to add your name to the list. Successful applicants will be notified in January 2026)
Contact us for the relevant discount code: info@canny-comms.co.uk
Why is Canny Comms organising this conference?
As communications professionals in defence and security, we intimately understand the unique challenges our sector faces. That's why we're investing our expertise, network, and resources to create something truly valuable for our community – Reputation Masterclass 2026.
After years of supporting defence comms and marketing professionals, we've identified consistent challenges that demand innovative solutions. Rather than keep our insights to ourselves, we're bringing together the very best of our network to share knowledge, build capabilities, and strengthen our entire sector.
This isn't a commercial venture – it's our way of giving back. Every penny of profit will be donated to Heropreneurs, turning professional development into meaningful community impact.
Date: 10 February 2026
Time: 09:30 arrival for a 10:00 start – 17:00 finish
Location: Farnborough International Exhibition & Conference Centre
CPD points: 10 CIPR CPD points
Dress: Business casual
Food: Lunch and refreshments included
Agenda
Building on the success of last year's programme, our 2026 agenda will feature enhanced content, new speakers, and fresh perspectives on the most pressing issues facing defence communicators today. We'll also have more content for Government communications teams.
Stay tuned for announcements about our keynote speakers and expert panels.
09:30 – 10:00
Networking & welcome tea & coffee
10:00 – 10:05
Opening remarks, Helena Holden
10:05 – 10:10
Introduction and overview of the day
10:10 - 11:00
Headline panel: TBC
11:00 – 11:45
Panel: TBC
11:45 – 12:00
Networking break (tea & coffee)
12:00 – 12:45
Panel: TBC
12:45 – 13:15
Keynote: TBC
13:15 – 14:00
Lunch break
14:00 – 14:30
Lightning talks:
Quick, impactful talks on the latest in defence marketing and digital innovation, covering digital security, rebranding, and managing mergers and acquisitions.
- TBC
- TBC
14:30 – 15:15
Panel: TBC
15:15 – 15:45
Keynote: TBC
15:45 – 16:00
Afternoon break (tea & coffee)
16:00 – 16:30
Panel: TBC
16:30 – 17:00
Keynote: TBC
17:00
Closing remarks