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Canny Comms unveils its digital twinning services at the Three Counties Defence and Security Expo

Canny partners with a Monmouth-based company to bring digital twinning and 360 imagery to defence and security organisations.

Last updated: November 2022

A cockpit.

Wiltshire and Hereford-based communications consultancy, Canny Comms Ltd (Canny) is launching a new digital twinning service in conjunction with Monmouth-based Motion Real Estate Media.

This service was unveiled at the Three Counties Defence and Security Expo taking place at Three Counties Showground in Malvern on Thursday 3rd November. Three Counties is an opportunity for companies within Herefordshire, Worcestershire and Gloucestershire to come together to research and build opportunities within the defence and security industry. It was the obvious event at which to announce this regional partnership.

The 3D digital twin of a department store.

Motion RE Media specialise in 3D virtual reality, digital twinning and drone technologies. With an already impressive track record in property, aviation and consumer product industries and having worked with the likes of Audi on the launch of the RS5 and bootmakers Fairfax and Favour on a virtual shopping experience.

By partnering with Canny, a communications and marketing agency which specialises in defence and security, the joint-team will deliver new ways to market and explain complex technology and products which will go on to protect national security.

The first project the team undertook was to capture a digital twin of the Royal International Air Tattoo chalet line and showground within an interactive map.

Lindsay Compton, CEO of Canny Comms said, “Often, the challenge with technology adoption is getting people to understand the potential of it and how to trust it. We aim to use our skills in communication and marketing to get great technology into front line hands more quickly. 3D virtual reality is another way of bringing technology to life; ensuring it gets the backing it deserves, whether that’s from an investor or the end user and everyone else in between. Even better that we’ve found the perfect partner just a whisker over the Herefordshire border.”

Harry Ravenhill, Director and co-founder of Motion RE Media said: “We are thrilled to be partnering with another company on our doorstep. To launch our new service at the Three Counties Showground is particularly poignant not just because of our locality, but also because our services were founded in giving farmers, property and landowners a digital view of their buildings and land. A service born in agriculture is now at an agricultural showground to launch into another industry for which the region is so well known.”

Someone wearing a VR headset.

Defence and security is a natural step for us. Where you need to take complex products and emerging technologies to market, you have to work harder to bring concepts to life and capture your audience’s attention. We are seeing more and more companies turning to drone mapping, 360-degree filming and 3D VR technologies to help them do this, now it’s time for defence and security campaigns to do the same.

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