Nanotech commercialisation

AMD logo.
Someone holding a sheet of nano circuits.


Nanotechnology firm Advanced Material Development (AMD) was looking to accelerate its innovation within defence and security.


Phase one included an analysis of AMD’s current position and development of a strategy covering innovation, BD and marcomms. The resulting strategy included three growth themes: reputation, revenue and IP.  Phase two was a targeted programme with September 2021’s DSEI in the centre to increase the company’s insight and traction in defence, develop useful partnerships, identify future routes to market and secure R&D funding. 


  • More than 100 new relationships formed, including the CTOs of most of the major primes, as well as relevant SMEs. 
  • DASA contract worth ~£400k secured in September, adding £8m to the company’s valuation.
  • A pipeline of opportunities with government and industry.
  • Coverage with national broadcast and broadsheet outlets and trade, investment and scientific media outlets.

Together, they helped us to create a professional image, articulate our business offering, raise awareness of AMD in the defence sector and establish a number of promising collaboration opportunities.  

…[it’s]… highlighted the significant expertise of each of the Canny Comms individuals. That considerable expertise combined enables us to confidently pursue our business goals.

Richard Lee