Nanotech commercialisation
![AMD logo.](https://images.prismic.io/canny-comms/f5e24248-a839-4e12-893b-ca79221a9e0b_AMD_logo_vector_June2021.png?auto=compress%2Cformat&rect=0%2C0%2C2000%2C800&w=640&fit=max)
![Someone holding a sheet of nano circuits.](https://images.prismic.io/canny-comms/e1b72340-97a2-4ae2-ba56-381b4dd799db_AmdNano_July21_RewildMedia1011.jpg?auto=compress%2Cformat&rect=0%2C468%2C7243%2C3900&w=3840&fit=max)
Challenge
Nanotechnology firm Advanced Material Development (AMD) was looking to accelerate its innovation within defence and security.
Solution
Phase one included an analysis of AMD’s current position and development of a strategy covering innovation, BD and marcomms. The resulting strategy included three growth themes: reputation, revenue and IP. Phase two was a targeted programme with September 2021’s DSEI in the centre to increase the company’s insight and traction in defence, develop useful partnerships, identify future routes to market and secure R&D funding.
Success
- More than 100 new relationships formed, including the CTOs of most of the major primes, as well as relevant SMEs.
- DASA contract worth ~£400k secured in September, adding £8m to the company’s valuation.
- A pipeline of opportunities with government and industry.
- Coverage with national broadcast and broadsheet outlets and trade, investment and scientific media outlets.