MASS

We were challenged to convey the improvements to THURBON CEMA in a way that clearly demonstrated its full potential.

MASS, a technology company specialising in highly secure software, services and training, wanted to showcase the latest development of its world-leading electronic warfare (EW) database management system, THURBON CEMA.

THURBON CEMA allows users to manage and exploit cyber electromagnetic activity (CEMA) data to gain new insights and operational advantage. MASS needed to communicate the full capabilities of its complex system in a simple, eye-catching way as it prepared to attend AOC Europe, a leading EW domain defence event. With a pressing requirement to create engaging marketing content out of such complicated technology, MASS reached out to us for our expertise.

The solution seemed clear to us: we needed to bring the technology concepts to life!

The best way to do this was to create a unique animation that clearly set out how this technology would be used in a military context. Starting from an outline storyboard provided by MASS, we worked closely with the team to identify the benefits that THURBON CEMA would provide in a series of hypothetical operations.

These discussions informed our tailored designs, and we developed an animation based around a convoy journey in a hostile environment, employing realistic models of military assets. We layered representative data from the THURBON CEMA database and included key marketing messages that we’d honed with the team. Under immensely tight deadlines, we worked iteratively with the MASS team until the animation had been perfectly refined for maximum impact, just in time for AOC Europe.

We turned around the animation request in record time to ensure the MASS team could attend AOC Europe confident in their ability to communicate the THURBON CEMA system. By setting the animation in the military context, customers could quickly and easily understand the full potential of the system and how it could directly fit into their world and support their operations.

The team at MASS were delighted with the result, and the animation helped to draw lots of attention to their stand within the busy exhibition environment, encouraging fresh conversations with key stakeholders and potential leads.

“Working with the Canny team was a great experience. They got everything ready for us so quickly under some really tight deadlines, and the final animation was fantastic. It really brought to life what THURBON CEMA does and will be a great tool for communicating with our stakeholders.”

Pippa Webber, Head of Communications for MASS