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Modular Training
Building confident, consistent media communicators worldwide

Challenge
Sibylline, a global intelligence firm, needed to improve the team's ability to provide expert commentary for the media. Despite excelling at delivering strategic risk analysis and geopolitical insights, not all team members were able to communicate complex information to journalists effectively.
Given the importance of delivering clear, accurate insights, Sibylline required training that would standardise media relations skills across different seniority levels whilst building confidence in how team members present information to external audiences.
Sibylline approached Canny Comms to develop comprehensive modular training courses tailored to their analyst, associate, and principal levels.
Solution
Canny created three entirely bespoke modular training courses tailored to Sibylline's organisational structure: analyst, associate, and principal levels. The virtual training programme was delivered directly onto Sibylline's systems.
Crucially, Canny's deep understanding of the geopolitical context and threat environment – stemming from its specialisms in defence and security – enabled it to develop highly relevant content that addressed the specific challenges the team faced in commentating for the media.
Each course was structured as progressive modules, delivering increasingly advanced techniques through on-camera presenters who explained concepts, demonstrated positive and negative examples, then provided practical exercises for skill development. The video training was supported with slides, tests and handouts.
The modular structure allowed for role-specific training whilst maintaining consistent standards across all levels, with content linked to individual promotion criteria.
Success
The training exceeded expectations, with strong client praise for both content quality and delivery method. The structured progression through increasingly advanced techniques created genuine skill development, whilst video examples demonstrating successful and unsuccessful media interactions proved particularly effective.
The modular format enabled efficient implementation across Sibylline's team, establishing consistent media relations standards whilst allowing for role-specific advancement. Since implementation, there has been a marked improvement in the ability of commentators in national and international media appearances, as well as repeat requests from producers due to the individuals' communication skills.
Client Testimonial
"We're extremely pleased with the modular training content that Canny Comms delivered. The team clearly understood our unique position and the specific challenges we face when communicating geopolitical intelligence to media.
“What impressed us most was the excellent structure – the content genuinely feels more advanced as you progress, with clear, actionable tips. The video examples of dos and don'ts brought everything to life and highlighted why effective communication is so critical in our field.
“The training has established consistent standards across our team whilst providing role-specific development. It’s also infinitely scalable, with no additional cost, as our team grows."
Jack Nott-Bower, Associate Director of Consulting and Training, Sibylline