What we do
Communications and PR
Your breakthrough technology could change everything but without the right stakeholder support, game-changing innovations do not make it to the frontline.
The challenge is immense. Translating highly technical requirements between military and technology audiences is difficult enough. Add emerging technologies with their complex applications, uncertain benefits and evolving barriers, and communication becomes the critical factor that determines success or failure.
We are really good at building the strategic relationships and compelling narratives that turn technical potential into deployed reality.
The challenge of influence
The Ministry of Defence needs access to the best available technology to maintain strategic advantage. But here's the problem: brilliant technology often fails not because it doesn't work but because it can't gain the stakeholder support needed for adoption.
A great deal of technology never makes it to market. Often, this is because it didn't gain traction with key people in the chain. From investors and suppliers to decision makers and end users; every stakeholder needs to understand your technology's full potential.
This is where we come in.
How we build your influence
We take a multi-disciplinary approach, combining communications and marketing expertise with technology, industry and project management knowledge to ensure you influence your audiences and achieve your aims.
Unlike generalist agencies, we understand both the technical complexity of your innovation and the stakeholder landscape that determines its success.
Our services
We have strong relationships with defence and security media and industry influencers, ensuring your voice reaches the right audience. We maximise your exposure, generate widespread coverage and raise awareness of your ground-breaking innovations.
There's no better way to prepare your team than through expert media training. Designed to build confidence and provide extensive interview experience, we offer both in-person and virtual training options tailored to defence and security communication challenges.
From research and analysis through to strategic approach and planning, we partner with you to develop communications strategies that directly support your organisational aims.
We develop campaigns and plans to engage and influence stakeholders, smoothing the technology development process. We help you adapt and pivot based on stakeholder insights whilst building the support your innovation needs.
In times of crisis, we provide swift and strategic crisis management support. Our team navigates sensitive situations whilst protecting your reputation, ensuring transparency and effective communication to mitigate potential damage.
We leverage our industry expertise, understanding of technology and media relationships to secure high-profile speaking engagements, by-lines, commentary and interviews, elevating your credibility and influence within the industry.
We excel at conveying the significance and impact of your technology. We know your audiences; we understand their problems, the doctrine, the capability requirements. We empathise with your audience and care deeply about frontline users having access to the best technology. This storytelling takes many forms - from audio and video to news stories and animation - all designed to build the understanding that drives adoption.
We help you understand what your audiences currently think of you. Based on that perception and an audit of your communications, we identify what's working and what isn't. This insight becomes the foundation for decisions that drive real influence.
Your success is our success
Our success is measured by your success. We employ data-driven strategies and track key metrics to continuously optimise our efforts and achieve high-impact coverage. We are committed to delivering tangible results that bolster your brand, increase influence and achieve your aims.
Ready to build the influence your innovation deserves?
From breakthrough technology struggling for support to innovations that stakeholders champion - we create the communications that bridge that gap.
