Why 65 defence and security communicators gathered at Farnborough – and why you should join them in 2026

They came because defence and security communications is different. The stakes are higher. The constraints are tighter. The audiences are more complex. And generic comms training simply doesn't address the unique challenges of managing reputation when national security, operational sensitivity and public scrutiny collide.

Reputation Masterclass 2025 delivered what the sector needed: practical strategies from people who understand the pressure, honest conversations about what works (and what doesn't), and a room full of peers who actually get it. The event earned CIPR accreditation and established itself as essential professional development for anyone navigating communications in this high-stakes environment.

"Reputation Masterclass 2025 was a culmination of our years of experience in the sector," said Lindsay Compton, CEO of Canny Comms. "We wanted to create a supportive event for marketing and comms pros to come together, share knowledge, and tackle the sector's big reputational challenges head-on. The response exceeded our expectations."

What's coming in 2026

Reputation Masterclass returns to Farnborough International on 10 February 2026, and the programme has been enhanced based on what attendees told us they need most.

This year's content is designed to equip you with cutting-edge tools, proven strategies and valuable insights for managing reputation in an increasingly volatile global environment. The programme features fresh perspectives on the most pressing issues facing defence and security communicators, with expanded content for government communications teams.

The agenda tackles the challenges you face every day: the PR-media partnership in defence and security contexts, frontline UK Government communications priorities, and technical storytelling for diverse audiences. New sessions explore social value communications, using AI safely in defence and security marketing, maximising impact at major defence events, and positioning yourself as a strategic business leader.

You'll hear campaign case studies with honest insights from both MOD and industry communicators about what worked and what didn't. And you'll have facilitated networking opportunities with journalists and senior peers who understand exactly what you're dealing with.

Why we do this

As communications professionals in defence and security, Canny intimately understands the unique challenges the sector faces. After years of supporting defence and security communications and marketing professionals, the team identified consistent challenges that demand innovative solutions.

"This isn't a commercial venture – it's our way of giving back," explained Lindsay. "Rather than keep our insights to ourselves, we're bringing together the very best of our network to share knowledge, build capabilities and strengthen our entire sector."

Every penny of profit will be donated to Heropreneurs, the military charity that helps veterans and military spouses become entrepreneurs, turning professional development into meaningful community impact.

The event aligns with Canny's broader commitment to supporting the military community. The company holds silver-level recognition in the Armed Forces Covenant Employer Recognition Scheme and actively employs veterans, reservists and military spouses across its team.

Secure your place now

With limited spaces available and strong early interest already, booking soon is essential. You'll gain practical tools for high-pressure situations, insider perspectives on emerging challenges, networking with senior industry peers, and can log 10 CIPR CPD points.

Standard tickets are £250 + VAT, with discounted rates available for Canny clients, ADS Group members, Make UK Defence members and CIPR members. Complimentary places are available for MOD personnel (limited spots – enquire early).

Visit www.canny-comms.co.uk/masterclass-2026 to secure your ticket today. Don't miss the defence and security communications event of 2026.