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Helping engineers and scientists to be better understood
A team of academics, experts, or professionals in a specific field often develops their own communication style, filled with jargon that expedites dialogue within their bubble.
A team of academics, experts, or professionals in a specific field often develops their own communication style, filled with jargon that expedites dialogue within their bubble. However, when engaging outside of their expertise, understanding and conveying complex concepts becomes a challenge. That's where our multidisciplinary team excels. With our unique blend of communication, technical, and industry expertise, we bridge the gap by quickly grasping the intellectual and technical issues. From advanced computing to biotechnology, we ensure that engineers, scientists, and others are better understood through accessible language and compelling visuals. Collaborate, scale, innovate - let us help you communicate effectively.
A team of academics, experts or professionals in a specific field will often develop their own bespoke communication style. Between them, there is a collective understanding of complicated concepts which can often show itself as a shorthand form of speech, where a certain level of knowledge is implied. What might seem like alienating jargon is actually there to expedite dialogue.
But that jargon, as it becomes the new normal, becomes a problem when that team needs to engage outside of their own bubble. This could be for reasons of collaboration, with experts in different fields, or for commercial reasons, with financial investors who want to know whether scalability, efficiency or innovation are possible. Often, with emerging technologies, this engagement is fundamental to the inception of the product or service.
The difficult but not insurmountable communication challenge is to understand the intellectual and technical issues in order to frame everything within messages using more accessible language. This is where we are most at home, fitting neatly into a technical team, able to quickly understand the complex scientific, technical and industry details, before transforming that information into words and images that make sense to those outside of the bubble.
We are able to do this because of our unique multidisciplinary team which combines communications experts with technical and industry experts. Whether it’s advanced computing, big data analytics, artificial intelligence, autonomy, robotics, directed energy, hypersonics or biotechnology, we will understand what you do quickly so we can get on with making sure others get it too.
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